Question: Industrial Marketing

You will write an analysis for Cambridge Sciences Pharmaceuticals’ case study.The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of managing a B2B company’s marketing strategy.You are to examine the company situation and based on your findings and on the content in the course material and other reference sources, you will purpose a plan with three different B2B marketing strategies for the company.The required structure of your paper is (use these very same titles for differentiating your paper sections):1. Company’s main problem: you are to examine the situation in depth and then, identify and explain the company’s main problem.2. Three possible strategies: you are to propose three B2B strategies for the company, to face the problem described, with their benefits (at least three for each strategy) and weaknesses (at least three for each strategy).3. KPIs: you are to establish how you are going to measure the success of your B2B marketing strategies, including specific goals for each KPI. Equip students with a critical understanding of marketing practices in the industrial business environment.• Enable students to identify, contextualize and interpret the characteristics of B2B marketing and decision-making processes within the industrial, marketing, and purchasing contexts.



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